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IAPD Webinar: Retail's Response To Covid-19
A discussion on how the Covid-19 pandemic and the resulting change in shopper behavior have influenced a shift in plastic requirements. We will cover the three phases of retails reaction and response over the past several months.

The three phases are: Emergency and Distress, Re-emergence/Discovery and The Next New.

We will demonstrate how five reactions by retailers and consumers have affected the use of plastics for in store environments. Then we will conclude by explaining how the pandemic and shift in shopper behavior have permanently changed the expectations and performance demands of plastics and other substrates.

Oct 8, 2020 10:00 AM in Central Time (US and Canada)

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Alan Plunkett
Director of Retail Design and Sustainability @3A Composites
Plunkett has a lifetime of experience in plastics. He was raised in a family that owned an injection molding company where he learned to blend resins, operate molding machinery and set molds as a teenager. He has spent the last fifteen years as a leading influencer in retail spaces with extensive experience working with brands, retailers, design firms and printers...helping them to create dazzling in-store and retail environments.